Three Effective SEO Strategies for 2024
SEO has always been in a constant state of flux. Regular changes to Google’s algorithms over the years have meant that SEO experts need to stay up-to-date on the latest, most effective ways to help their clients rank. The evolution of SEO has not slowed down and the growth of AI has forced many in the search engine optimization industry to rethink how they operate.
Fortunately, the changes to the SEO industry are not necessarily bad. By understanding how Google now ranks websites, SEO agencies can get ahead of the curve. On this page, I highlight three effective SEO strategies for 2024 that you can implement to help grow your business today.
How Has SEO Changed in 2024?
It’s no secret that artificial intelligence has been making its way into a massive number of industries. That is certainly the case with the digital marketing industry. Many agencies now utilize AI to generate content, gain insight into a target audience, and quickly set KPIs.
It’s not just digital marketing specialists that are evolving with the growth of AI. Google itself has changed its algorithm in an effort to promote the most relevant, helpful content to readers. Today, Google aims to rank content that truly demonstrates EEAT - Experience, Expertise, Authoritativeness, and Truthworthiness.
The days of producing generic, lackluster content have truly come to an end. Websites aiming to rank high on Google search results need to offer their users something that is legitimately beneficial. One of our services at Digital Biz Pros includes content creation for clients, and we specialize in hiring experts across various industries to provide high-quality, useful information that Google will recognize and rank.
SEO Strategy #1: Leverage AI to Your Advantage
Tools such as ChatGPT and Jasper can be extremely beneficial for SEO specialists. These platforms represent the cutting edge of artificial intelligence and can be used to quickly perform a huge variety of tasks that, previously, would have taken a significant amount of time to accomplish. The key is to leverage AI to your advantage, while not becoming overly reliant on it as a content creation tool.
Regardless of what some might claim, AI-generated content is still not an ideal tool to generate written content. It often lacks quality, proper fact-checking, and the personalized, human element that Google now favors. We sometimes recommend using AI tools for things like keyword research, content outlines, and audience brainstorming topics. When it comes to creating full written content, however, it’s best to stick with true experts who can demonstrate experience and expertise.
SEO Strategy #2: Aim to Rank for Longtail Keywords
The goal of any SEO specialist is to help clients rank for specific keywords. Some, however, make the mistake of trying to rank for keywords that are far too competitive. For example, attempting to get a sports merchandise site ranked for keywords such as “sports gear.”
A far better strategy is to aim to rank for several less competitive, longtail keywords. For those unfamiliar, these are longer phrases, generally consisting of between three to five words. There are many helpful tools available to help identify these keywords. Semrush is one such tool and can reveal a huge number of keywords that will be far easier to rank for, even if the website is brand new with minimal traffic.
SEO Strategy #3: Focus on Effective Link Building
Another one of the most effective SEO strategies for 2024 is focusing on effective link-building. This includes both internal and external linking structures. Like it or not, AI has allowed for more content to be produced than ever before. With so much content to sift through, Google has begun to look for other ranking factors and a solid linking structure is one key component the world’s biggest search engine looks for.
A proficient SEO specialist can perform a technical audit to ensure a site’s internal link structure is set in place. Off-page link building can be done by requesting other websites to add links, guest posting, and broken link building.
The SEO industry will always be in a constant state of evolution. To ensure your website doesn’t fall behind, it’s crucial to partner with an experienced, dedicated team of digital marketing experts. Contact Digital Biz Pros today to learn how we can boost your website’s exposure using modern, proven SEO strategies in 2024.
