Top 3 Free SEO Tools to Utilize in 2023
Trying to grow your business online can feel like a massive struggle. Not everyone has the time and resources to hire a professional digital marketing specialist. Fortunately, there are several helpful and free SEO tools that small business owners can utilize to boost their online presence.
The tools highlighted here can provide some quick insight into your website’s performance. Of course, hiring experts like the ones at Digital Biz Pros can provide a much more comprehensive marketing service for your business. Learn more about how these free SEO services can be used in 2023 by checking out this full guide.
Free SEO Tools vs. Paid SEO Tools
Search engine optimization is constantly changing. As the industry evolves, so do the tools that businesses can use to rank on Google. There are now a huge number of free and paid SEO tools that can provide a staggering amount of information on how websites are performing in the eyes of major search engines.
Free SEO software is far less informative than paid tools. These are great options for business owners looking to gain a broad overview of how their company’s site is performing. The services these tools offer can vary, yet many will show things like general keyword rankings and backlink analytics.
Paid SEO tools can offer information on virtually every aspect of a website's performance. That includes things like technical SEO audits, local SEO performance stats, and keyword position tracking. Many of our services at Digital Biz Pros are done with the help of various paid SEO tools such as Semrush.
There is no doubt that free SEO tools have improved in recent years. Discover which of these free tools can be best utilized in 2023 below.
Power Ranking the Best Free SEO Tools in 2023
Even those completely new to online marketing can quickly understand how free SEO tools are used. The best ones have user-friendly designs and some offer basic tutorials. Learn more about the details of these free search engine optimization tools here.
#1: Google Search Console
Google Search Console is a free-to-use web service capable of offering a vast amount of information on a website’s performance. Users can find things such as their site’s index status, crawlability, and search result performances. It is not nearly as sophisticated as a paid marketing-specific platform, yet can be a fantastic tool for business owners everywhere.
Utilizing Search Console can be a great way to learn about clear errors with a website. After the initial index, Google will reveal the primary issues with each individual website page. From here, business owners can work to correct these errors themselves or hire a digital marketing specialist to fix them.
Search Console is perhaps best for keyword research. It often takes time, yet this free search engine optimization tool can reveal how a website is appearing on Google for individual queries. Companies can then cater their marketing efforts based on what appears to be working the best for their website.
#2: Semrush (Free)
SEMrush is one of the best tools for digital marketing specialists around the world. To get the most out of this platform, Digital Biz Pros recommend paying for one of the available plans. These can vary in price from $119.95/month, $229.95/month, and $449.95/month.
Not everyone needs to pay for this service. Semrush offers a free platform, too, which can be hugely beneficial for business owners. This free tool gives users access to high-quality marketing tools like organic site research, keyword tracking, and even general technical SEO audits.
Users of the free Semrush tool are limited to 10 requests per day. Only one website projected can be focused on at a time, as well. Despite its limitations, this is without a doubt one of the best free SEO tools in 2023.
#3: Woorank’s SEO & Website Analysis Tool
Last up is an extremely helpful Chrome extension. Woorank’s SEO & Website analysis tool provides users with a huge variety of SEO-related information. It is well-designed, with clear icons to identify aspects of a site that are good, could be improved, and bad.
Some will likely be surprised at how much information can be accessed using this extension. It’s comprehensive and provides feedback on a site’s content, link structure, and more. There are few other free search engine marketing tools that reveal so much.
Beginners and experienced marketers can use this tool effectively. It’s a great all-in-one platform to narrow down clear site issues. Downloading the extension takes just a few minutes and the interface runs extremely smoothly.
An effective digital marketing specialist can help to massively improve your company’s website. Feel free to contact the Digital Biz Pros today and learn how we can boost your site’s visibility online.
