How to Find Reputable Local SEO Experts in 2024
Search engine optimization has been consistently proven to be one of the most effective digital marketing strategies. For many businesses, particularly those that operate at a regional level, local SEO is often a crucial component to gaining more customers. On this page, I explain how to find reputable local SEO experts in 2024 and discuss some of the ways to avoid common pitfalls that come with hiring a digital marketing specialist.
Where to Find Local SEO Experts
There is no doubt that it’s easier to find a digital marketing specialist today than ever before. A quick Google search will likely bring up a huge number of eager individuals and agencies willing to help grow your company online. Finding truly reputable, talented local SEO experts, however, can take a bit of time and effort.
It’s generally a good idea to partner with marketing specialists who are highly rated. A few of the best platforms to help you find a marketing specialist with great reviews are featured below.
Yelp
Google My Business
Linkedin
Local business networks can also be a fantastic way to learn about effective SEO marketing specialists. Consider reaching out to a successful online business owner in your area that you know and ask who helps with their SEO. Industry-focused blogs and forums can sometimes be helpful, as well.
How to Choose a Digital Marketing Specialist
Once you have a few local digital marketing experts in mind, it’s time to evaluate their skills and experience. Ensure that they provide transparent SEO strategies and realistic expectations for results. If a digital marketing specialist promises your business to appear first on Google for a variety of keywords in a very short amount of time, they are likely lying.
Communication is the most important tool to select your digital marketing specialist. Make sure to speak about your business’s specific goals. Reputable local experts should be able to develop a specific SEO strategy while managing expectations. One of the primary Digital Biz Pros services includes developing an in-depth SEO strategy to hit business KPIs.
In addition to reviewing their portfolio, don't hesitate to ask for references from past clients. Speaking with these clients can provide you with real insight into the local SEO expert's performance, reliability, and communication skills. Ask about their experiences, including how well the expert understood their business needs, how effectively they communicated, and whether they met the expected results.
Avoid these Common Pitfalls
Unfortunately, some digital marketing agencies will gladly take your money without a clear and strategic plan to help grow your business. I recommend avoiding “experts” who use outdated SEO techniques like keyword stuffing, cloaking, or buying backlinks. These practices can result in penalties from search engines and can hurt your Google ranking.
Before looking for an SEO specialist, I recommend defining some of your business’s goals. Are you aiming to increase traffic to your website, or increase your Google My Business profile’s ranking? It’s also a great idea to come up with your marketing budget before seeking out a local SEO professional.
Once this process is complete, you are ready to partner with a digital marketing specialist. The Digital Biz Pros are proven experts in local SEO. I, alongside my team of marketing specialists, have developed unique strategies to help boost businesses’s online presence within a specific region. Contact the Digital Biz Pros today and learn more about our effective marketing strategies.
