Why is SEO Important for Businesses in 2023?
Search Engine Optimization, or SEO, is the process used to optimize websites for search engines. Ranking on Google’s first page is extremely beneficial for companies and SEO is how they achieve it. Today, we’ll explain why effective SEO is so important for businesses in 2023.
Competition continues to grow across nearly every industry, particularly online. There has never been a better time to utilize proven, effective SEO experts to ensure your company has the best opportunity to stand out.
How SEO Continues to Evolve
Google, the world’s most used search engine, was founded and formally went live in 1998. It has grown and evolved tremendously since that time, providing a huge range of services ranging from cloud computing to developing machine learning APIs. Still, the company’s search engine feature remains its most popular service, with approximately 1.2 trillion Google searches made every single year.
With so many websites indexed for search engines, Google had to find a way to properly sort each one based on its relevancy. In its infancy, a website that functioned properly could reach the first page on Google simply by using a number of internal and external links, and several references of the proper keyword. As time went on and Google improved its AI data augmentation, it became more difficult for websites to earn that coveted spot on Google’s first page.
In 2022, Google revealed its new Core Update which had a dramatic effect on the SEO industry as a whole. Rather than focusing on keyword density and linking structure, sites now had to focus more on becoming an authority figure by providing quality information. Google’s AI has improved to the point of knowing when a site is blatantly pushing its SEO agenda and seems to, in some ways, punish those sites.
SEO is not and never will be an exact science, though. Speculation on best practices will always continue in the industry, yet there are still proven methods that experienced SEO experts can utilize to give companies the best chance of standing out online.
Why SEO is Important in 2023
Imagine you need information on a certain topic and, like billions of people around the world, look to Google for help. Data shows that there is a 99.32% chance that you will find that answer on the first page of your search results. In fact, people are more likely to change their search questions entirely rather than go to Google’s second page.
This is what makes it so incredibly lucrative for websites to appear on the first page of Google. Ranking on Google’s first page for the right keyword can drive millions of users to a website. The higher up on this first page, the higher the likelihood that users will be directed to your website.
A recent study by Sistrix revealed that 28.5% of all Google users click the first organic result to appear. 15.7% click the second result. That percentage continues to decrease the further down the search result page the website is featured.
Google’s status as the number-one search engine will not go away anytime soon. For that reason, it is more important than ever for businesses to work to gain a spot on Google’s first page for the keywords they are focusing on. With the correct SEO strategy, even new companies can generate a staggering amount of web traffic extremely quickly.
How Digital Biz Pros Can Help With Your SEO
Helping businesses grow is a passion at Digital Biz Pros. We believe that every company should have a chance to stand out online. With over nine years of digital marketing experience, we have gone through various stages of SEO development and understand what works and what does not.
Our team provides a variety of SEO services. That includes creating in-depth competitive analyses, keyword research, link auditing, and more. Our expert writers are also available to update both static and dynamic pages to help optimize them based on Google’s latest SEO update.
We utilize a variety of SEO software programs including SEMRush, SEO Minion, and InLinks to analyze how our clients’ sites can improve. This helps us to identify red flag pages and optimize the ones with real potential to gain traction on Google.
Of course, SEO is not the only digital marketing tactic being used in 2023. Our team can also provide a variety of social media marketing and email marketing services to help businesses cast as wide of a net online as possible. Contact us today to learn more about how we can help your business grow online.
