Utilizing AI for SEO Success in 2024
Like it or not, AI is now considered an integral tool for digital marketing success. The vast majority of SEO specialists currently leverage artificial intelligence to improve productivity. Of course, some remain hesitant to embrace this new tool, while others are simply unfamiliar with how it can be used effectively.
The Digital Biz Pros believe that AI can be a valuable instrument for performing a variety of SEO tasks. Today, I will discuss utilizing AI for SEO success in 2024. Continue reading to learn about the growth of machine learning in the digital marketing industry and how AI can be used to execute SEO strategies.
The History of AI and Machine Learning in SEO
Contrary to popular belief, AI and machine learning have been used within the digital marketing industry for over two decades. In the early 2000s, Google utilized machine learning to update its search engine algorithm and provide users with more accurate results for their queries. AI continued to play an important role in Google’s growth and SEO specialists were forced to adapt to the changes that machine learning made.
It was not until fairly recently that AI became widely available as a tool for digital marketing specialists. Many will point to the launch of ChatGPT-3.5 in November 2022 as the moment AI truly turned into an instrument that SEO experts could utilize. After just five days of launching, ChatGPT-3.5 acquired more than 1 million users around the world.
This groundbreaking AI virtual assistant, run by OpenAI, has gone through several changes over the years. In March 2023, OpenAI launched ChatGPT-4, offering better reliability and problem-solving skills. Several other popular AI tools have also been created that can be used to assist with digital marketing, including SurferSEO, Jasper, and Alli AI.
So, how exactly can you utilize AI for SEO success in 2024?
Keyword Research
One of the best ways to use AI to increase SEO productivity is for keyword research. There are now several excellent tools that can help streamline an SEO specialist’s keyword research process. AI can make this key component of SEO even easier by quickly analyzing vast amounts of data to identify high-performing keywords.
Various AI tools can help uncover hard-to-spot trends, suggest quality longtail keywords, and even offer insight into the performance of your chosen keywords.
Popular SEO tools such as Semrush have begun using AI to help with keyword research. The “Magic Tool” allows users to enter a website domain and Semrush’s AI will automatically produce keywords the website can rank for.
ChatGPT can also be used to perform in-depth keyword research. SEO specialists can request ChatGPT’s AI to do things such as provide an advanced keyword strategy, identify easily rankable longtail keywords, classify keywords based on search intent, and much more. The key is to provide a detailed prompt to ChatGPT that explains exactly what type of information you are looking for. A few other helpful AI tools that can be used to assist with keyword research can be seen below.
SEO.ai
ClickUp
NeuralText
SurferSEO
Better Understanding User Intent
One crucial, yet often overlooked aspect of SEO is understanding user intent. By knowing why people search for things, SEO specialists can craft their keywords and content plans to match what people are truly searching for.
In the past, this required careful research, competitor analyses, and gaining direct feedback from users. Today, various AI tools are available to immediately identify user intent. It does so in several different ways.
AI can quickly help SEO specialists recognize the different types of search queries such as informational, navigational, transactional, or commercial. Semrush has a fantastic user interface to instantly show why types of queries are made for different keywords. AI can also instantly reveal behavioral analysis including click-through rates, bounce rates, etc…
Many AI tools also utilize natural language processing, predictive analysis, and semantic search understanding to provide useful information about why certain search queries are made. With this information, SEO specialists can create specialized content plans, better optimize web pages for SERP features, and adapt their strategies in real time to align with evolving user preferences and search engine algorithms.
Content Generation and Optimization
AI can also be used to assist with SEO via content generation and optimization. In 2024, producing high-quality content is essential for ranking well on search engines, and AI can help streamline this process. AI-powered tools can assist in creating relevant and engaging content by analyzing top-performing articles in your niche, identifying gaps, and suggesting topics that resonate with your audience. At Digital Biz Pros, one of our services is content creation. Our experts occasionally utilize AI to assist with content creation, particularly for clients requesting a consistent flow of blog posts on niche topics.
Google now aims to rank content that demonstrates EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). AI can be used to educate SEO specialists on the subject they are writing about. By providing an in-depth prompt and content outline, AI can produce high-quality content structure suggestions on nearly every subject imaginable.
Tools like Jasper and Copy.ai can generate content drafts, headlines, and meta descriptions that are SEO-friendly. These tools use natural language processing to ensure the content is coherent and aligns with the desired tone and style. AI can also help in optimizing existing content by suggesting improvements in keyword density, readability, and structure.
There is still a debate over whether or not Google chooses not to rank content that is largely AI-created. Most experts claim this is not the case, assuming the content produced is useful for readers and still manages to demonstrate EEAT. Consider utilizing AI for your content creation, yet be wary of churning out sub-par content that is 100% created using an AI tool.
Leveraging AI for SEO is no longer just a trend, but almost a necessity to stay competitive in today’s digital landscape. As time goes on, AI will improve and SEO specialists will need to evolve alongside it.
Do you utilize AI for your SEO efforts? What do you feel is AI’s best use to assist with SEO? Let me know in the comments section below.
