Breaking Down the 3 Best Online Marketing Trends in 2023
Every experienced digital marketing specialist understands how important it is to stay up-to-date on industry trends. Things can change quickly in the world of online marketing and jumping on the newest trends can be an effective way to help clients grow quickly. In this Digital Biz Pros guide, we’ll discuss three of the best online marketing trends in 2023.
There is no one correct way to help boost a client’s online presence. These three strategies are certainly proving effective right now. Learn how you can utilize these new marketing techniques by checking out this full guide. Contact the Digital Biz Pros here to discover how we can use these strategies to grow your business today.
TikTok SEO
The popularity of TikTok continues to grow at a staggering pace. As this app expands, so does the way that it filters content for users. In 2022, TikTok rolled out a new update that allows users to offer video descriptions of up to 2,200 characters. This offers SEO specialists an excellent opportunity to promote businesses.
There is no doubt that TikTok is now one of the best platforms for social media marketing. Throughout 2023, more digital marketing specialists have realized how effective a TikTok marketing campaign can be. Using the same principles as organic SEO via a blog or static page, marketers can promote TikTok videos and often reach millions of individuals.
To do this, look to hit the right keywords within each TikTok video description. It’s also extremely important to truly explain what the video has to offer. TikTok uses these descriptions to match users’ algorithms and the description is the most effective way to explain what the video will cover.
A staggering number of TikTok users now claim they use this app as a defacto search engine. Many use it to make purchases, find information, etc… Effective TikTok SEO is now one of the best online marketing trends in 2023 and can be an excellent platform to promote you or your client’s business.
YouTube Shorts
YouTube shorts have only grown in popularity since launching in 2021. These videos, typically between 20 to 40 seconds, are an excellent way for businesses to promote their products or services. Digital marketing experts now have many ways to take advantage of these shorter, direct videos.
Social media users are growing more accustomed to short-form video content. Much like TikTok, YouTube Shorts aim to provide a direct message in as quickly as possible. Marketing specialists can also utilize basic SEO practices to help these short videos reach a targeted audience.
It’s important to form a plan to market these YouTube Shorts. That includes narrowing your audience, creating a content plan, and researching keywords. From here, a marketing expert can begin creating these user-focused videos, optimizing them via SEO to ensure they are seen by the right individuals.
Creating effective YouTube Shorts video descriptions is the key to success here. YouTube uses these descriptions to match the videos to users’ algorithms. Take note of what works and what does not via YouTube analytics, and begin crafting these short videos to promote you or your client’s business. This can be hugely lucrative and remains one of the best online marketing trends in 2023.
Generating User-Focused Content
It has never been more important to ensure that your marketing strategies focus on user intent. Google has revealed that it is now ranking pages based on four criteria: Experience, Expertise, Authoritativeness, and Trust. Essentially, the world’s largest search engine is actively rewarding pages that truly provide trustworthy, useful content to users.
The old online marketing tactics that focused on things like word count, keyword density, and internal linking do not appear nearly as important as they once were. The main goal for any marketing specialist, particularly those that focus on content marketing, should be to focus on user intent.
A heavier focus on the “experience” part of this new Google ranking system should be considered. Consider how your content establishes you as an authority.
Google’s AI is always improving. It is working hard to promote webpages that provide real information that can benefit users. Aim to cut out any keyword-stuffy filler content and cater your content specifically to the users.
The digital marketing industry is evolving every day. Staying up to date on the best online marketing trends in 2023 will help you stay ahead of the competition. Consider utilizing the three strategies listed above and take note of the impact it has on your overall marketing results. Learn more about some of the best SEO tools that can be used in 2023 here, as well.
